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QUESTION NO:5

How do today’s customers interact with a brand?

A. Customers expect the brand to provide a seamless and consistent cross-channel

experience.

B. Customers expect a dedicated and independent system for each channel for more

focused service.

C. Customers are increasing using only a single channel for all their interactions.

D. None of the above.

Answer: A

Reference:

ftp://ftp.software.ibm.com/software/solutions/soa/pdfs/FINAL_Cross_channel_Commerce_b

3

rochure.pdf (page 2, second paragraph, right column)

QUESTION NO:8

4

IBM Sterling Order Management was built for multi-enterprise business processes in which

of the following business models?

A. B2B

B. B2C

C. B2B, B2C

D. B2B, B2C, B2B2B, B2B2C

Answer: C

Reference: http://www-01.ibm.com/software/genservers/commerceproductline/ (first

paragraph, last sentence)

QUESTION NO:7

WebSphere Commerce helps businesses to deliver and manage BRAND EXPERIENCE

across which of the following channels and touchpoints?

A. All direct channels.

B. All direct channels including mobile touchpoints.

C. Both direct and extended channels like social networks.

D. Web, mobile, call center, and in-store.

Answer: C

Reference: http://www-

01.ibm.com/software/genservers/commerce/commerce_enhancements_v7/ (see What we

offer and check mobile commerce and social commerce)

QUESTION NO:6

WebSphere Commerce platform empowers business users to manage the brand

experience using which of the following tools?

A. WebSphere Commerce Admin Console

B. Management Center tools

C. Starter Stores

D. Rational Application Development tools

Answer: B

reference: http://www-01.ibm.com/software/genservers/commerce/socialcommerce/ (third

paragraph on the page right after bulleted points)

QUESTION NO:4

The ability to have multiple quotes assigned to a single opportunity enables sales people to

________________.

A. find the optimal price point of a quote

B. handle approvals of quotes

C. make quote negotiations more effective since alternative quotes can be presented to a

prospect

D. Both A and B.

Answer: D

Explanation:

QUESTION NO:14

What component of IBM Sterling Order Management allows companies to efficiently handle

returns and exchange processes?

A. Sterling Collaboration Network

B. Reverse Logistics

C. Sourcing and Scheduling

D. Vendor Management

Answer: B

Reference: http://www.redbooks.ibm.com/redpieces/pdfs/redp4766.pdf (Page 6, 3rd

paragraph)

QUESTION NO:13

6

In order to price a deal using the IBM Sterling quoting capability, what deal knowledge is

required by selling partners?

A. The number of selling partners who will use Field Sales.

B. PVUs required in order to run IBM Sterling Quotes.

C. The number of internal sales people who will use Field Sales.

D. Millions of quote lines per year created by selling partners.

Answer: B

Explanation:

QUESTION NO:10

How does WebSphere Commerce support the business need of running multiple sites or

micro-sites?

A. Starter store sites

B. Extended sites

C. Widgets

D. Site Management Tools

5

Answer: B

Reference: http://www-01.ibm.com/software/genservers/commerce/extended/ (Overview,

first paragraph)

QUESTION NO:1

IBM Sterling OM provides a single order repository that enables a user to modify, update or

track all orders real-time for what type of channel?

A. Field Sales

B. Retail Store

C. Call Center

D. Any combination of channels.

Answer: D

Reference: http://www.redbooks.ibm.com/redpieces/pdfs/redp4766.pdf (Page 5, table1)

QUESTION NO:15

Which of the following components is included in the standard IBM Sterling Order

Management solution bundle?

A. Pricing and Promotions

B. Global Inventory Visibility

C. Product Configurator

D. Marketing

Answer: B

Reference: http://www.redbooks.ibm.com/redpieces/pdfs/redp4766.pdf (page 4, third last

bulleted point on the page)

7

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